Founding campaign opens October 2026
MoonUnity
Preserving, teaching and funding the music that connects the world.
25
years of MoonJune
150+
productions
30
countries the moonjunistas travel from
Mission statement
Why MoonUnity
“MoonUnity preserves, teaches and funds the music that connects the world — so that the method of Mr. MoonJune outlives Mr. MoonJune.”
MoonUnity is the legacy arm of the MoonJune ecosystem. Where MoonJune Records and MoonJune Booking are the business — label, tours, festival, the Japanese market — MoonUnity is the mission: the institution that transmits Leonardo Pavkovic's method, catalyses new and unrepeatable music, and channels patronage so that all of it becomes sustainable.
Leonardo Pavkovic has spent twenty-five years doing something almost nobody else does: putting musicians from opposite traditions in the same room and getting a body of work out of it that did not exist before. More than 150 productions. More than 3,000 concerts. A network that reaches from Barcelona to Jakarta, from Canterbury to New York.
That is not information you can sell as an online course. It is access, catalysis and trust — and the honest way to keep it alive is to institutionalise it: preserve the archive, teach the method to a next generation, and commission the music that would otherwise never be recorded.
MoonUnity exists so that when the founder is no longer in the room, the room still happens.
What MoonUnity is
Three pillars
One institution, three jobs: hand the method on, make the music that would not otherwise exist, and build the community that pays for both.
01
Transmission
the legacy · the teaching
The Modus Moonjundi turned into a method that can be handed on.
- The memoir and the biographical documentary “Leonardo / An Improvised Life” as anchor pieces.
- A living archive: 150+ productions, 3,000+ concerts, and the Canterbury / Soft Machine history that only Leonardo carries.
- The Modus Moonjunity Lab — a selective apprenticeship for 2–4 young curators and managers a year, learning by doing, alongside Leonardo. Small, premium, fully funded.
02
Catalysis
the experimental work
The La Casa Murada model turned into an engine for commissions.
- MoonUnity funds and produces impossible encounters — musicians who have never played together.
- What comes out is not a €15 record: it is a commissioned work, with the patron's name attached to it forever.
- Every session is documented: an album, a process film, and a limited physical edition.
03
Community & Patronage
the funding
The moonjunistas already exist, and they travel from 30 countries.
- That is not an audience — it is a congregation. It becomes a patron circle with tiers.
- Donations routed through a Law 49/2002 foundation, so patrons can deduct them.
- Alongside public funding and the big foundations, this is the economic base of the whole institution.
MoonUnity Commissions
Bands that have never existed
The one thing MoonJune can do that nobody else can: assemble a line-up that has never shared a stage, put it in a room for a week, and record what comes out. A patron does not buy a record — a patron makes the band happen.
An illustration of what becomes possible
Diego Amador
piano · flamenco
Gary Husband
drums · keys
Frank Gambale
guitar
Pino Palladino
bass
Illustrative example. No line-up is announced or contracted; artists are confirmed for each commission once it is funded.
Strategy, objectives & goals
How it gets built
Four strategic decisions, three horizons, and four institutions that already proved the model works.
Separate the business from the mission
MoonJune stays exactly as it is — label, booking, festival, Japan. MoonUnity is the non-profit side: education, archive, commissions, patronage. Two engines, one ecosystem.
Start inside an existing foundation, not from zero
A brand-new association cannot give donors a tax deduction until it is declared of public utility — two to three years away. Hosted inside a Law 49/2002 foundation, MoonUnity can issue deduction certificates from day one.
Lead with patronage, not with product
No mass online course. The first product is a commission a patron sponsors — the Kronos and Silkroad model, which is how every conductor-figure of this level actually funds their work.
Turn the moonjunistas into members
People already fly in from 30 countries. Give them a tier, a certificate, their name on the work, and a way in.
Roadmap
Year 0–1
- Mecenazgo agreement signed and the MoonUnity trademark registered.
- Crowdfunding campaign opens: €15,000–20,000 of start-up capital.
- The patron circle opens and the first MoonUnity Commission is funded.
- First applications to AC/E PICE, INAEM and Creative Europe.
Year 1–3
- The Modus Moonjunity Lab takes its first 2–4 apprentices.
- Second and third cycle of commissions.
- Memoir and documentary released, and used to reach major donors.
Year 3+
- If the volume justifies it, MoonUnity becomes an independent foundation — by then with accounts, history and the standing to obtain public-utility status quickly.
- Starts supported, ends autonomous.
The model is proven
Silkroad — Yo-Yo Ma
The same profile as Leonardo: an intercultural connector. A non-profit foundation with roughly $4M a year — only $0.6M from concerts, $2.5M from grants and donations.
Intercultural work is funded by philanthropy. The box office is secondary.
Kronos — Fifty for the Future
Fifty new works commissioned and the scores given away free, funded by Carnegie Hall and a network of foundations and donors.
The commission model for Pillar 2. Giving knowledge away increases standing.
Robert Fripp — Guitar Craft
In Leonardo's own orbit. A method turned into residential courses: 3,000 students, and Trey Gunn and the California Guitar Trio came out of it.
Proof that handing a method to the next generation is a proven format. Pillar 1.
Aga Khan Music · Real World
Intercultural patronage and residency studios funded by private philanthropy.
Real World is La Casa Murada. One patron can fund an entire cultural bridge.
Partnerships
Who MoonUnity stands on
MoonUnity does not start from zero. It starts inside structures that already work.
The host foundation
Fiscal host · SpainBeing set upMoonUnity is being set up as an experimental laboratory hosted inside an established Spanish foundation already covered by Law 49/2002 — the status that allows tax-deduction certificates to be issued from day one. The structure below is what is being negotiated; the foundation will be named here once the agreement is signed.
- Ring-fenced fund
- Money donated to MoonUnity can only be spent on MoonUnity, in a separate account.
- Artistic autonomy
- Leonardo directs the laboratory; the foundation's board keeps legal control of the funds.
- Protected trademark
- “MoonUnity” is registered to Leonardo / MoonJune and licensed to the programme.
- Agreed overhead
- 10% of each donation covers the foundation's administration and certification; 90% goes to the programme.
Sister organisation
MoonJune Records
Twenty-five years and 150+ productions. The commercial engine stays independent and helps sustain the mission.
Platform
MoonJune Fest
The festival in Italy and Spain — where the moonjunistas already gather in person every year.
Target
Public and European funding
INAEM, AC/E PICE for artist mobility, Fundación SGAE, regional and municipal support, and Creative Europe for cross-border cooperation.
Profiles
Who is behind it
Leonardo Pavkovic
Founder
Born in the former Yugoslavia, formed in New York, based between Barcelona and Italy. Founder of MoonJune Records and MoonJune Booking, and the producer behind more than 150 albums and 3,000 concerts across four continents.
He is the reason musicians as far apart as Canterbury progressive rock, Indonesian fusion, Spanish flamenco and American jazz end up on the same record. Legends work with him because they trust the person, not a corporation.
Oswaldo Gómez
Marketing strategist · Associate
Musician and marketing strategist based in Toledo, Spain. Runs campaigns for independent labels and artists, and co-directs the documentary “Leonardo / An Improvised Life”.
At MoonUnity he is responsible for the patronage strategy, the communication of the campaign and the relationship with the host foundation.
Crowdfunding · October 2026
The founding campaign
MoonUnity opens its founding campaign in October 2026. It is not a pre-order and it is not a product launch: it is the start-up capital that lets a twenty-five-year body of work become an institution.
Target
€15,000–20,000
Opens
October 2026
Goes to the programme
90%
What the money does
- Legal set-up and administration
- Mecenazgo agreement, trademark registration, statutes and filings.
- Business plan and market research
- The documentation every public grant and major donor asks for before saying yes.
- Production and archive equipment
- Two workstations to digitise the archive and produce the documentary, the campaign and the commissions in-house.
- Six months of office and accounting
- Bookkeeping, compliance and a working base while the first grants are processed.
- Website, identity and graphics
- This site, the patronage dossier and the campaign materials.
- Travel
- Meetings with the host foundation, funders and the first commission's artists.
What we commit to
- Every euro is accounted for publicly: what came in, what it was spent on.
- Donations are processed through the host foundation, in a separate account for MoonUnity only.
- 10% covers the foundation's administration and the issuing of certificates. 90% goes to the programme.
Before anyone else
The founding circle
The campaign opens in October 2026. The people on this list hear first, choose their tier first, and are the ones whose names go on the founding list. Twenty-five years of moonjunistas — this is where you say you’re one of them.
Questions
Straight answers
Is MoonUnity the same thing as MoonJune Records?
No. MoonJune Records is the label and stays a normal business. MoonUnity is the non-profit side — education, archive, commissions and patronage. They share a founder and an ecosystem, not a bank account.
Why not simply create a new foundation?
A new foundation needs around €30,000 of endowment and months of paperwork, and a plain cultural association cannot give donors a deduction for two to three years. Hosting the programme inside an existing Law 49/2002 foundation gives MoonUnity that from day one, at almost no start-up cost.
Where does my donation actually go?
Into a ring-fenced account that can only be spent on MoonUnity. 10% covers the host foundation's administration and the issuing of your certificate; 90% funds the programme.
Can I get a tax deduction?
Yes, once the mecenazgo agreement is signed — which happens before the campaign opens. The foundation issues the certificate; individuals in Spain deduct 45% and companies 40%.
When does the campaign open?
October 2026. Join the founding circle now and you will be told first, with the founding tiers open before the public launch.
Are the artists in the example line-up confirmed?
No. That line-up is an illustration of the kind of encounter MoonJune's network makes possible. Artists are confirmed for each commission once it is funded.